Pick The Wrong Background Colour For Your Adverts

This Google AdSense tutorial deals with a simple aspect of your advert: the background. Get it wrong, and you’ll make nothing. Get it right, and you can be looking at a steady income from your site.

Don’t Take Your Adverts Background Colour Lightly

When you’re creating the code for your AdSense ads, you’re asked to pick a background colour. You can even choose a colour scheme, and go with that. Nevertheless, the scheme could harm you more than it could serve you well, so I strongly recommend that you create your own colour schemes for your ads.

Before you choose your background colour for the ad, you should decide where you’re going to put the advert on your site.

Will it be inside the content, in the text area? Alternatively, is it meant to be put in the menu bar together with other links?

When you’ve chosen your spot, take a look at the background colour for that spot. This is the colour you want to use for your advert background as well.

How Do I Find The Background Colour?

You can find the exact colour in several ways. You could either check your HTML code or your style sheet, if you’re using CSS to define the format of your pages.

Or you can use a colour picker to extract the right colour code for you.

Do a search for ‘colour picker’ or ‘color picker’ in your favourite search engines, and you’ll find lots of applications that can help you with this task. If you’re a Mac user like me, you even have a tool build-in with your operating system.

Start your colour picker, and hover your mouse over the colour, you want to use. You should be able to see a code, which consists of a # and six characters like this: #72D1F5.

This is your Red Green Blue colour code, and you need this code for your AdSense advert. When you choose your background colour, you have to write the code, you find using your colour picker, but without the # in front. If you want the background colour to be white, you should write FFFFFF.

The reason why your background colour in the advert should match the one on your site, is that you want to blend in the advert with your content, so that your visitors will not avoid it immediately, maybe even without reading it. They must get the feeling that it’s relevant to your content, which should be the case, if you follow along with this Google AdSense tutorial as well as another applicable information.